Milad Re Brands

Case Study: Friendship Foods & Milad RE Brands

Client Overview

Friendship Foods engaged Ecommerce Ventures LLP to create a versatile brand identity, expand its corporate presence into North America, and manage the development of multiple e-commerce and luxury branding projects. This multi-faceted initiative included the establishment of corporate entities, acquisition and optimization of e-commerce sites, and branding of high-end assets like private jets and luxury yachts.

The Challenge

The client sought a comprehensive solution that combined cultural influences with professional branding to stand out in competitive markets. They also required full-service support for e-commerce expansion, luxury asset branding, and website management, along with transitioning these operations to their own offshore team over time.

The Goal

To create a distinctive brand identity that reflects the client’s cultural heritage, build a strong corporate foundation in both Canada and the U.S., and develop and optimize a diverse portfolio of e-commerce and luxury assets.

Our Solution

1. Brand Creation and Corporate Setup:
   • Developed the Milad RE brand, incorporating Egyptian-inspired designs to align with the owner’s heritage.
   • Designed a logo and established Milad RE Brands, Inc. in New Westminster and Port Coquitlam, British Columbia, Canada, as well as Milad RE USA in St. Petersburg, Florida.
2. Luxury Asset Branding:
   • Designed graphics and branding for the owner’s private jet, ensuring a sophisticated and personalized aesthetic.
   • Recolorized and rebranded imagery for the owner’s luxury yacht, SEA-AXIS, docked in St. Martin.
     • Provided multiple color visualization options, including white, gray, and blue, for final selection.
3. E-Commerce Development:
   • Assisted in the acquisition of seven e-commerce websites:
     • The Coffee Maven
     • Extraordinary Barbecue
     • Barbecue Dry Rubs
     • Quality Grilled Parts
     • Get On Stream
     • Electric Ride Lab
     • Work Boots Guru
   • Services provided:
     • Logo creation for select sites.
     • Copywriting and SEO services.
     • Full rebuilds for several platforms.
     • Ongoing hosting and security audit, updates, and maintenance during management.
4. Website Maintenance & Security:
   • Managed hosting and performed regular security updates for all websites.
   • Supported website optimization with copywriting and SEO strategies to boost visibility and performance.
5. Corporate Development Support:
   • Assisted with financing meetings, crafting polished PowerPoint presentations and strategic insights.
   • Provided input on additional ventures, including:
     • An AI travel company.
     • An alternate crypto banking solution.
     • Branding and logo design for ANK, a publicly traded company on the Vancouver Venture Exchange.
     • Assisted in vending ANK as part of a qualifying transaction.

The Results

• Successfully launched Milad RE Brands in Canada and the U.S., combining cultural and modern branding elements.
• Enhanced the brand presence and functionality of seven e-commerce websites, leading to improved user experiences and performance.
• Delivered high-end branding and customization for luxury assets, including private jets and yachts, exceeding client expectations.
• Provided a seamless transition for all operations to the client’s offshore web development team.