Maple Valley Land Services

Case Study: Maple Valley Land Services

Client Overview

Locally owned landscaping and property maintenance business Maple Valley Land Services based in Maple Ridge, British Columbia.

As a start-up, they were founded by partners with extensive experience in the landscaping industry. One owner previously ran a landscaping business and worked as a foreman managing crews for municipalities in the Maple Ridge and Langley area.

With over 8 years of hands-on experience in the business, Maple Valley was ready to launch a full-scale operation serving residential, commercial, and strata clients across a wide service area.

Project Goals

1. Brand Identity Creation: Design a professional logo and cohesive branding to establish Maple Valley as a trusted name in the local landscaping industry.
2. Website Design and Copywriting: Create a visually appealing, user-friendly website showcasing the quality and scope of their services with a strong focus on high-quality imagery.
3. Marketing Support: Lay the foundation for their digital presence to help them attract and retain clients.

Our Approach

1. Branding & Logo Design:
   We developed a logo that reflects the professionalism and craftsmanship of Maple Valley Land Services. The branding was designed to resonate with their target market of residential and commercial clients, emphasizing trustworthiness and quality.
2. Website Design:
   The website was crafted to serve as a cornerstone of their marketing efforts.
   • High-Quality Imagery: We prioritized professional, high-resolution photos to showcase the level of expertise and results Maple Valley delivers.
   • Compelling Copy: The website content was tailored to highlight their wide range of services, local expertise, and customer-first approach.
   • Mobile-Friendly: Recognizing the importance of mobile users, the website was fully optimized for both desktop and mobile devices.
3. Social Media Strategy Guidance:
   While Maple Valley excelled in leveraging social media, we advised on strategic tagging and partnerships. For example, they tagged vendors like Toro, Amsterdam Greenhouses, TripleTree Nurseries, and other suppliers, which sparked meaningful engagement and led to new business opportunities.

Service Areas

Maple Valley Land Services operates across a wide region, serving clients both North and South of the Fraser River. Their service areas include:

North Fraser (North of the Fraser River):

• Abbotsford
• Mission
• Hatzic
• Dewdney
• Maple Ridge
• Haney (part of Maple Ridge)
• Albion (part of Maple Ridge)
• Whonnock
• Pitt Meadows
• Port Coquitlam
• Coquitlam
• Port Moody
• Anmore
• Belcarra

South Fraser (South of the Fraser River):

• Abbotsford (including Bradner, Matsqui, Clearbrook, and Sumas Prairie)
• Langley
  • Langley City
  • Langley Township (includes Murrayville, Walnut Grove, Brookswood, and Aldergrove)

These areas encompass a diverse mix of residential, strata, and commercial properties, allowing Maple Valley to serve a broad client base effectively.

Nurseries and Vendors

• Devan Greenhouses Ltd. – Pitt Meadows
• Triple Tree Nurseryland – Maple Ridge
• Amsterdam Garden Centre – Pitt Meadows
• Toro Canada

Results

• Business Growth:
  Within three years, Maple Valley Land Services has become a thriving business, securing several large strata and commercial property contracts, along with a steady stream of residential clients. Their service area now includes Maple Ridge, Mission, Langley, Port Moody, and Burnaby.
• Marketing Success:
  Maple Valley’s strong foundation in branding, web design, and social media enabled them to effectively market their business without needing outside assistance. Samantha, a co-owner, manages the marketing with great success, bucking the trend identified in Michael Gerber’s The E-Myth, where many business owners struggle with marketing.
• Recognition & Engagement:
  The website and social media efforts generated conversations and visibility among vendors and customers alike, contributing to their steady stream of leads and client retention.

Client Feedback

It was great to work with a web development company near me in Maple Ridge that understood the area, worked with us on our customer avatar, looked at the competitive sites, and then helped us craft something that was just a step above what everybody else had to give us that professional image that matched the quality and level of work and care that we put into our customers. Couldn’t be more happy with working with Steingate and their team and their responsiveness to requests for updates, additions, or changes.”

Conclusion

Maple Valley Land Services is a testament to the power of combining professional branding, strategic web design, and effective social media management. The business continues to thrive in its third year, serving a diverse client base across the Fraser Valley.

Explore Our Work:

Interested in seeing how Steingate Advertising can help your start-up or established business? Contact us today.